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Book Review: Marketing the Moon – The Selling of the Apollo Lunar Program

Marketing the Moon – The Selling of the Apollo Lunar Program by David Meerman Scott & Richard Jurek; MIT Press, Cambridge, Mass.; $39.95 (hard cover); Feb. 2014. This is an absolutely marvelous and exceptional read! The authors, both marketing sages, have written a captivating book that delves into the promotion and public relations campaigns to [...]

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House Members Issue Bi-Partisan Call for Human Exploration Strategy Using Space Launch System, Orion

A bi-partisan letter from 32 members of the U.S. House urges the White House to structure a “safe, focused and expeditious return of American astronauts to deep space exploration on an American rocket launched from American soil.” The lawmakers, led by Steven M. Palazzo, chair of the House Science Subcommittee, and Donna F. Edwards, the [...]

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Book Review: X-15: The World’s Fastest Rocket Plane and the Pilots Who Ushered in the Space Age

X-15: The World’s Fastest Rocket Plane and the Pilots Who Ushered in the Space Age by John Anderson and Richard Passman; Zenith Press/Quayside Publishing Group, Minneapolis, MN.; Licensed by Smithsonian National Air and Space Museum; $30.00 (hard cover); 2014. This account of the pioneering X-15 program (flying from 1959 into 1968) is a highly enjoyable [...]

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Fill’ er Up! Rocket Fuel to Go

A top-notch team of MIT engineers has scoped out orbiting way stations – one such depot placed somewhere between the Earth and the Moon. Once in place, this type of filling station could reduce the fuel a spacecraft needs to carry from Earth. That means, with less fuel onboard, a rocket could launch heavier payloads, [...]

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China’s Yutu Moon Rover – Survivor of the Lunar Night

The word from Beijing is that China’s Yutu (Jade Rabbit) rover is indeed awake, apparently surviving some two weeks of low temperature trauma. China’s Yutu lunar robot first touched the Moon’s surface on Dec. 15, 2013, unleashed several hours after China’s lunar probe Chang’e-3 soft-landed on the Moon on Dec. 14. Both spacecraft have been [...]

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