Skip to content
Follow us: facebook twitter youtube  

Book Review: Marketing the Moon – The Selling of the Apollo Lunar Program

Marketing the Moon – The Selling of the Apollo Lunar Program by David Meerman Scott & Richard Jurek; MIT Press, Cambridge, Mass.; $39.95 (hard cover); Feb. 2014. This is an absolutely marvelous and exceptional read! The authors, both marketing sages, have written a captivating book that delves into the promotion and public relations campaigns to [...]

Continue reading...

Book Review: X-15: The World’s Fastest Rocket Plane and the Pilots Who Ushered in the Space Age

X-15: The World’s Fastest Rocket Plane and the Pilots Who Ushered in the Space Age by John Anderson and Richard Passman; Zenith Press/Quayside Publishing Group, Minneapolis, MN.; Licensed by Smithsonian National Air and Space Museum; $30.00 (hard cover); 2014. This account of the pioneering X-15 program (flying from 1959 into 1968) is a highly enjoyable [...]

Continue reading...

Book Review: America’s Space Futures – Defining Goals for Space Exploration

America’s Space Futures: Defining Goals for Space Exploration, Editor Eric Sterner; George C. Marshall Institute, Arlington, Va.; $12.99, shipping and handling $3.99; (soft cover); 2013. The George C. Marshall Institute has published a thought-provoking new book, America’s Space Futures: Defining Goals for Space Exploration, edited by Institute Fellow Eric Sterner. There are those that see [...]

Continue reading...

Book Review: Alien Seas – Oceans in Space

Alien Seas – Oceans in Space by Michael Carroll, Rosaly Lopes (Editors); Springer, New York; $29.99 (hardcover); 2013. Thanks to the editors for this captivating “wet look” at an under-appreciated aspect of planets and moons in our celestial neighborhood – those “seas in the sky.” The book begins with an informative and fitting foreword by [...]

Continue reading...

Book Review – Mission: Mars – Get Ready for the Future of Space Exploration

Mission: Mars – Get Ready for the Future of Space Exploration by Pascal Lee; Scholastic Inc., New York; $6.99 (paperback); September 2013. Looking for a link to Mars for that special Christmas present? Here’s a book recommended for ages 9-12, but readers of all ages can find value in this fun and fact-filled publication. The [...]

Continue reading...