Skip to content
Follow us: facebook twitter youtube  

Book Review: Suborbital – Industry at the Edge of Space

Suborbital: Industry at the Edge of Space by Erik Seedhouse; Springer/Praxis, New York /Heidelberg; $34.99; 2014. As the dawn of commercial suborbital flight draws closer, author Erik Seedhouse has written an informative book on the topic. The reader will find splendid accounts of such groups as Virgin Galactic, Blue Origin, Masten Space Systems, and XCOR [...]

Continue reading...

Book Review: Sally Ride – America’s First Woman in Space

Sally Ride – America’s First Woman in Space by Lynn Sherr; Simon & Schuster, New York, New York; $28.00; June 2014. This is a truly inspiring book, written by a top-notch journalist about an extraordinary woman – Dr. Sally Ride. It’s corny to talk of Ride as a woman who simply served up the proverbial [...]

Continue reading...

Book Review: 2013-14 State of the Future

2013-14 State of the Future by Jerome C. Glenn, Theodore J. Gordon, and Elizabeth Florescu; The Millennium Project, Washington, D.C.; $39.95 US + shipping (soft cover); 2014. “It’s tough to make predictions, especially about the future,” said baseball great, Yogi Berra. However, you can get a big assist in foretelling what’s ahead by reading an [...]

Continue reading...

Book Review: Innovation the NASA Way: Harnessing the Power of Your Organization for Breakthrough Success

Innovation the NASA Way: Harnessing the Power of Your Organization for Breakthrough Success by Rod Pyle; McGraw Hill, New York, New York; $30.00 (hard cover); 2014. Author Rod Pyle has taken an up-close look at NASA’s on-going ability to innovate, be it during the Apollo program, flying the Voyager spacecraft, building the International Space Station, [...]

Continue reading...

Book Review: Marketing the Moon – The Selling of the Apollo Lunar Program

Marketing the Moon – The Selling of the Apollo Lunar Program by David Meerman Scott & Richard Jurek; MIT Press, Cambridge, Mass.; $39.95 (hard cover); Feb. 2014. This is an absolutely marvelous and exceptional read! The authors, both marketing sages, have written a captivating book that delves into the promotion and public relations campaigns to [...]

Continue reading...